“The Horror!”: Internet reacts to B. Simone getting emotional over having to shop at H&M

B. Simone attends the 2025 BET Awards at Peacock Theater (Source: Getty)
B. Simone attends the 2025 BET Awards at Peacock Theater (Source: Getty)

B. Simone has gone viral after she broke down while revealing that she can no longer shop at Bloomingdale’s and now has to shop at more affordable retailers, such as H&M.

In the clips circulating on social media platforms like X and Instagram, B. Simone, whose real name is Braelyn Simone Greenfield, discusses her financial struggles.

The comedian, singer, and actress admitted that her decline in liquid assets has forced her to change her shopping habits, which led her to move from Bloomingdale’s to H&M. She was visibly upset about how hard it is for her to cope with her new lifestyle, as now she has to maintain her budget.

B. Simone said in the clip:

“We were in Bloomingdale’s yesterday, I’m like we have to go to H&M’s…And I notice it in me now, just nitpicking and I just don’t have it to spin the liquid. Yeah I am used to having liquid. I’m used to seeing a certain amount in my account.”

Her emotional confession sparked widespread debate on the Internet, with users expressing their views on her situation.

A fan commented,

“The horror !”


Internet reacts as B. Simone broke down for shopping at H&M instead of Bloomingdale’s

B. Simone’s recent admission on shopping at H&M instead of high-end stores like Bloomingdale’s left the internet in splits. Social media users reacted with a mix of amusement, disbelief, and satire. While many resonated with her experience, others found it humorous.

A user noted.

“She looks so anguished by this revelation”

Another chimed in.

“Her honesty is rare in a world where most people fake it for the timeline This could be her reset moment, humility often comes before the next level.”

Someone wrote in her support,

“I can understand the pain though. I been broke my whole life and became a truck driver. Finally got everything I wanted. Then going local I made less money and it hurts having to downgrade from what you worked hard to get. Gotta go back to the drawing board to get it again. Life.”

One user advised.

“I'm not going to cheer her down fall but just don't be buying expensive stuff and don't over spend start saving just a bump in the road we all been there but next time attention to what you're buying.”
B. Simone at Cry Out Con 2025 - Source: Getty
B. Simone at Cry Out Con 2025 - Source: Getty

However, some users found her statement unconvincing and attributed her situation to karma, while others discussed her financial management. A user said,

“this is going to be a meme for the ages”

One user joked.

“Go get a 9-5 or better yet go find a dude with a 9-5 job you was hating on. No cap tho, go shop at Ross they got heat for the low.”

Someone else said.

“What did she do with all the money she made from those tiktok shorts and Wild n out?”

One person added.

“This the same woman that was up and said “I’ll never date a guy with a 9-5” Life has a funny way of humbling people I don’t feel bad for her at all”

B. Simone’s current situation has raised concerns about the celebrities, especially the influencers, regarding their mismanagement of finances. Some internet users believed that she was lucky to still have money to shop, since many can’t afford it.

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Edited by IRMA